The Value of Monthly Memberships in the Beauty Industry

The Value of Monthly Memberships in the Beauty Industry


4 minute read · 09/13/2025 16:07:14


In today’s beauty and wellness landscape, customers want consistency, affordability, and convenience—while business owners need stability, predictability, and a path to scale. Monthly memberships are one of the most effective ways to bring those two priorities together. At GloGirl Spray Tanning Boutique and through the GloPro Spray Tan Certification and Business Development Program, we’ve seen firsthand how memberships create value for both service providers and clients.

Why Memberships Matter for Business Owners

Running a service-based business is more than delivering great experiences—it’s also about managing the financial health of your company. Memberships pave the way for stability in several important ways:

  1. Predictable Revenue Streams: With memberships, business owners can project financials more accurately month over month. That kind of consistency allows for better budgeting, smarter staffing, and a stronger foundation for growth.
  2. Increased Customer Retention: Clients who commit to a membership are more likely to remain loyal. Instead of sporadic appointments, you’re building an ongoing relationship and becoming part of their lifestyle routine.
  3. Scalability Through Systems: Membership models require seamless processes. Automatic drafts, recurring billing, and client tracking are essential—and with the right software in place, they run smoothly in the background while you focus on delivering services.

At GloGirl, we’ve relied on Vagaro salon and spa software for over a decade. It’s not just helped us run our business more efficiently—it’s allowed us to scale. From automatic drafts to marketing tools and reporting, Vagaro makes memberships manageable and profitable.

Why Memberships Matter for Customers

From the client’s perspective, memberships offer more than savings—they provide peace of mind:

  1. Consistency of Care: Customers don’t have to question whether they’ll fit in their next appointment. Memberships encourage them to maintain a routine, whether it’s glowing skin, healthier hair, or wellness services.
  2. Cost Savings: Paying a set monthly fee means clients enjoy services at a more cost-effective rate compared to booking individually. Over time, this makes premium self-care feel accessible.
  3. Accountability and Commitment: A membership isn’t just a transaction—it’s a commitment to self-care. By investing monthly, clients are more likely to follow through with their goals.

At GloGirl Spray Tanning, our members especially appreciate the ease of having unlimited monthly tanning, quick 15-minute appointments, and simple flat-rate pricing that fits into their busy lifestyles.

Memberships + Technology = Growth

The success of memberships depends on having the right systems in place. Without automation, managing recurring billing or scheduling can quickly become overwhelming. That’s why I always encourage beauty and wellness entrepreneurs to invest in software that supports memberships from day one.

For us, Vagaro has been the backbone of our membership program. From tracking payments to marketing to client engagement, it has allowed GloGirl to thrive. And for new professionals entering the industry through GloPro Spray Tan Certification and Business Development Program, we make it even easier: students receive exclusive promo codes to explore Vagaro at a discounted rate. As a Vagaro ambassador, I want to give fellow entrepreneurs access to the same tools that helped me build and grow GloGirl into a recognized brand.

Memberships as a Foundation for Longevity

Whether you’re a seasoned salon owner or just launching your spray tan business, memberships are more than a sales tool—they are the foundation for sustainable success. They provide financial security for businesses, affordable consistency for customers, and a scalable model for growth.

At GloGirl Spray Tanning, we’ve seen how memberships transform customer loyalty and revenue stability. Through GloPro, we’re teaching the next generation of beauty entrepreneurs how to build those same systems into their businesses from the start.

✨ Interested in experiencing the benefits firsthand?

  1. Book your GloGirl Spray Tanning membership today and enjoy GLO-ing skin year-round.
  2. Or, if you’re ready to launch your own spray tanning business, explore the GloPro Spray Tan Certification and Business Development Program and learn how to implement memberships, software, and systems that set you up for long-term success.